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More Gain.
david trim
Done that.
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kola
Hungry Zen Master.
david
Yes, that's me.
the wow factor
Only one thing consistently and relentlessly breaks through the clutter of everyday life.
The “wow” factor. It makes you pause. Wonder. It doesn't even have to be big. Whatever it is, there is something about it that demands your attention from the very beginning and draws you into a story. It speaks to you and connects you to an idea.
So, how do we get to “wow?”
There are 4 key drivers that individually or collectively create the “wow.”
Insight – We learn to look at the issue or solution
in a compelling new way, or learn unexpected new information (not a stat) that changes our perspective.
Innovation – We discover a new thing that goes beyond simply fighting the problem to re-imagining a solution with the potential to forever end the problem.
Impact – A big deal, an amazing transformation
is in the works.
Inspiration – We are given a truly uplifting glimpse of tenacious determination, sacrifice, or some higher ideal to which we all can aspire.
the truth
Been the devil, been an angel
been a cop, a nurse, an executioner and a slave
Been in mental institutions and maximum security prisons
escaped from jail
and saved a man’s life
Lived in the Plaza Hotel in NY
and on a stuffed clam on a barge beneath the St. Louis Arch
stopped a tribal fight over water in Kenya
inspired cheers from 20,000 teenagers in Texas
Played in rock bands and jazz bands
worked on Saturday Night Live
been in five rodeos
pitched in Dodger stadium
played on a football team that was never defeated
Swam with sharks
ate rattlesnakes, donkey and camel
rescued two dogs
kissed a giraffe on the lips
the results
Nobody does nothing all alone. Still, I improved awareness and revenue for all brands featured above with a little help from my friends.
• Launched Microsoft Office. That did well.
• Ads took a startup division of Canon from
$0 to $1 billion in sales in under 4 years.
• Wins more creative and strategy awards
on international scale every year.
• Ran $100 million Oracle advertising account.
• Tripled one agency's revenue in a single year.
• Helped save children, families and animals.
• Pivotal in winning many new business
accounts like DIRECTV, Sony Wonder, SAP,
American Cancer Society and lots more.
• Client-requested. Millennial-approved.
Partners. Patrons. Pals. It might get loud in here.
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